Clients

Sounding Board Marketing and Communications Case StudiesSounding Board Marketing & Communications likes to drive positive results for its clients. Whether an organization is targeting parents, businesses, community organizations, students, teachers, or community leaders, Sounding Board develops marketing and communications solutions that resonate with our clients’ specific audiences.

Here are a few of our present and past clients that we’ve had the pleasure of serving.

Education Clients

  • Cupertino Union School District
  • Folsom Cordova Unified School District
  • Fontana Unified School District
  • Marshall B. Ketchum University
  • Napa Valley Unified School District
  • Napa Valley Unified School District Magnet Schools Program
  • Orange County Department of Education
  • Redwood City School District
  • Robla School District
  • Sacramento County Office of Education
  • Saratoga Union School District
  • Sunnyvale School District
  • Washington Unified School District


Non-Profit Clients

  • Align Capital Region
  • Associated General Contractors of California
  • Associated General Contractors of California-Construction Education Foundation
  • California Consortium of Education Foundations
  • HomeAid Sacramento


Business Clients

  • SectorPoint, Inc.
  • Civic Permits
  • James Bizzieri Law Offices LLC

Client Testimonials

We can go on and on about how much we know you’ll love Sounding Board, but, we also have some amazing clients who can tell you in their own words, about their experiences working with us!

You have definitely provided us with the tools we need to build our capacity in the area of marketing and communications

Nicole Savio Newfield“The Orange County Department of Education embarked on the process of redesigning our website and felt that we needed to build capacity to market our programs and services via the new website. We wanted a website that was well organized, user friendly, and had concise, easy-to-read content. For these reasons, we approached Sounding Board Marketing & Communications and their recommended website developer to support these goals. Heather was extremely accommodating and helpful in providing advice on how to restructure our plan to accommodate the launch of the new website.

Heather is a true professional whose expertise is extremely valuable. In addition, her follow-through and work products are of high quality. She was flexible and supportive, and provided the right balance of sharing expertise and eliciting input from the group.

Thank you for working with us. You have definitely provided us with the tools we need to build our capacity in the area of marketing and communications. Our website and promotional materials have improved because of the training and technical assistance you provided.”

Nicole Savio Newfield, Administrator, School & Community Services, Orange County Department of Education

Heather McGowan understands the unique needs of
education oriented organizations

David Butler“Heather McGowan is an exceptionally experienced and talented communications professional … and especially understands the unique needs of education oriented organizations. Heather delivers quality work on time, all of the time!

Sounding Board has provided extremely valuable support for LEED’s annual CareerGPS program, California’s largest career exploration event held each fall at Cal Expo. Heather helped manage the live assembly program, handled media relations, produced a project video, developed graphics and content for the printed program and provided consistently sound advice and timely counsel.”

David Butler, Former CEO
LEED-Linking Education and Economic Development

Tim HerreraSounding Board Marketing & Communications is the innovative company you need

“Heather McGowan is the consummate professional and Sounding Board Marketing & Communications is the innovative company you need to meet your marketing and strategic communication goals.”

Tim Herrera
, Author
30 Things You Should Know about Media Relations

In just one year, Heather helped advance our district’s
communications in a 21st century direction

“Because of her experiences working in education, Heather was flexible and innovative when working with our district’s team in developing a three-year communication and marketing strategic plan, a district newsletter, and two marketing campaigns. As a result, our district community is better and more consistently informed about district news, and there is a greater awareness of our district’s achievements.

Heather helped to pin point specific communication barriers and simple solutions to fix some of these problems, and developed strategies to resolve more complex communication challenges. Her trainings increased the capacity of our district’s leadership team as key communicators for their schools, departments and the district both proactively and in crisis communications. In just one year, Heather helped advance our district’s communications in a 21st century direction.”

Dayton Gilleland, Former Superintendent, Washington Unified School District (West Sacramento, CA)

With Sounding Board, you know you will receive
the highest quality of services

Debbie Bettencourt“Sounding Board’s ability to quickly and effectively develop strategic messages greatly assisted our school district in honing in on key messages that we want to share with our community.

In less than 48 hours, Sounding Board took over 10 pages of district information and developed a dynamically messaged, attractively designed one-page Fact Sheet.

With Sounding Board, you know you will receive the highest quality of services at a competitive price.”

Deborah Bettencourt, Superintendent
Folsom Cordova Unified School District (Folsom, CA)

I doubt just any PR firm could do this as effectively
with the same positive results

Tim Taylor“Heather’s education and background in education makes her uniquely suited to serve education clients — she understands us and speaks the same language as us. She understands the role and purpose of school districts, county offices of education, community based organizations and the different programs that are run through each.

More importantly, she understands the different audiences for each of these programs, and can quickly hone in on a marketing and communication strategy, as well as dynamic messaging that resonates with each of these audiences. I doubt just any PR firm could do this as effectively with the same positive results.”

Tim Taylor, Superintendent, Butte County Office of Education (former Assistant Superintendent of Court and Community Schools, Sacramento County Office of Education)

Annette HeldmanHeather has a way about her that draws excellent rapport with everyone she works with

Heather is very creative, original, and extremely competent.

Her tact, diplomacy, and outstanding ability to communicate effectively were evident in how she approached her work. Heather has a way about her that draws excellent rapport with everyone she works with, and it is with great pleasure to write this on her behalf.”

Annette Heldman, Fiscal Director, New Haven Unified School District

Judy LewisHeather is the epitome of a creative, energetic, and accountable team builder

Heather is the epitome of a creative, energetic, and accountable team builder.

She brings fresh ideas and has the skills to get others to believe, then to do their parts to make the ideas a reality.”

Judy Lewis, Independent Education Management Professional
(Retired Director of State and Federal Programs, Folsom Cordova Unified School District)

Steve HeardHeather is smart, detailed, and easy to work with

“I’ve worked with Heather on numerous occasions over the past 5 years or so, with community events, communications and support for non-profit organizations.

Heather is smart, detailed, and easy to work with. I highly recommend her.”

Steve Heard, Real Estate Consultant
The Heard Group at Keller Williams Realty

Jo CoffaroIf there was something that I needed,
I knew I could always count on Heather

“Heather is wonderful to work with. Her mixture of sense of humor, professionalism and determination on getting the task done is an effective combination.

If there was something that I needed, I knew I could always count on Heather.”

Jo Coffaro, Regional Vice President
South Bay at Hospital Council of Northern & Central California

Ward AndrusI have been impressed with her care for detail and thoughtfulness.

“Heather is a very detailed oriented professional in all her work. I have been impressed with her care for detail and thoughtfulness. She is socially savvy in all her interactions and works diligently to make her clients look great.”

Ward Andrus, Ed.D., Stockton Unified School District

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