Increase Resources. Save Time. Advance Your Goals…and Resonate Your Message

I am so excited to launch Sounding Board’s new website, which includes an awesome new blog feature (fabulously organized into different, value labeled categories), new products, new messaging and an overall new look and feel!

It is my sincere hope that you will find this new approach valuable to advancing your organization’s marketing and communication goals, and that it will help your organization Increase Resources. Save Time. Advance Your Goals…and Resonate Your Message. I wanted Sounding Board’s new website to not only sell and communicate my business, but to be a service to those who have the unique task of communicating the value of public education or a non-profit organization.  I know it’s not easy.  Marketing education and non-profits doesn’t fit into a neat little “product” box that has your typical “promotion” approaches like the rest of the “marketplace.”  Yet, everywhere you turn for resources on marketing, it seems that you have to fit your strategies into this box.   The same goes for communication—do a Google search on “Crisis Communication” and you’ll get a bunch of results that don’t really fit your organization’s needs.

That’s why I started Sounding Board Marketing and Communications, and that’s why I’m re-launching the website with information and resources (free and paid) to help you meet your organization’s goals through proactive and strategic marketing and communications to help your organization Increase Resources. Save Time. Advance Your Goals…and Resonate Your Message.


How will this all help your save time and learn something new?  I’ll do the homework for you!!  I read the most up-to-date research on social media, public relations, communication, and marketing…and then translate them into strategies that work best for education and non-profit organizations.   You can get these tips for FREE through my blog and social media sites.  If you want to do it yourself, I’ll have some products (videos and guides) to help walk you through the “how to” steps of some of my most often-requested services.

Want to continue to receive FREE tips and advice and information about products and services that will help you learn more about how to resonate your organization’s messages?  Sign up for Sounding Board’s e-zine, Resonate, and other updates by completing the sign up box to your right.  As my way of saying “thank you” you’ll also receive a free guide on how to set up your own three-year marketing and communication strategic plan.  Also, follow Sounding Board on Facebook, Twitter, Google+ and LinkedIn by clicking on the social media icons on the top of this page.

Also, be sure to check out Sounding Board’s Capacity Building Services on customer service, crisis communications, social media, writing compelling website content, communication & public relations, marketing material development, media relations, and school site communication (for principals and teachers).  Lastly, Sounding Board has some great new “do-it-yourself” products that will provide you some of our most-requested services at a low cost.

Contact me if you are interested in utilizing any of these services!

About Heather McGowan

Heather McGowan increases public confidence in public education and improves opportunities for non-profit organizations to succeed through proactive communication and marketing. She provides strategic marketing and communication services that exceed her clients’ unique goals and delivers results that motivate audiences to act, change, and/or otherwise change behaviors for a greater good.

Comments and Feedback:

  1. I’m truly enjoying the design and layout of your site. It’s a very easy
    on the eyes which makes it much more enjoyable for
    me to come here and visit more often. Did you hire out a developer to create your theme?
    Fantastic work!

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