15 Back to School Content Ideas

School is back in for some school districts, and for others, the first day of school is a couple of weeks (or a month) away.  Planning Back to School messaging helps to save your office staff time answering the same questions that every parent is asking, and provides ways to build enthusiasm and excitement about the first days and weeks of school.  It’s a win-win for customer service, too!

Here are 15 Back to School content ideas that you can use on your website, newsletter, and social media–and yes, you should be posting to all three!

  1. Introduce new teachers, staff hired at your site, and any staffing changes
  2. Schedule of welcome back to school activities: when teacher assignments will be revealed, back to school coffee, special reading time for kindergarten students, etc.
  3. Remind parents when the first day of school is, and the beginning and ending time.
  4. Let parents know where to find useful school information: URL for Parent Portal, your school website.
  5. Orientation/Back to School dates–and include the URL to the webpage with this info
  6. Link for Transportation Department. “Find out bus schedules, fees, bus pass application, etc.here: URL for transportation department”
  7. Post first day of school photos!
  8. Back to school night dates, times at your school
  9. After Back to School Night, post pictures and/or video from Back to School Nights (showcases parent engagement, involvement)
  10. Info about free and reduced lunch and a link to the application
  11. Principal’s welcome back message
  12. Alternative Income Eligibility Form: “One simple form could increase funding for your school. Completing this form ensures more state funding for your school so your child can receive more student services!”
  13. A lot of schools have a Cool2BKind Week in the first month of school–share the dates and activities
  14. Picture day info
  15. Safe drop off and pick up tips

Back to school is also a good time to remind your teachers to update their web pages with key pieces of information.  Click here for more tips!

About Heather McGowan

Heather McGowan increases public confidence in public education and improves opportunities for non-profit organizations to succeed through proactive communication and marketing. She provides strategic marketing and communication services that exceed her clients’ unique goals and delivers results that motivate audiences to act, change, and/or otherwise change behaviors for a greater good.

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