5 Ways to Build a Blog Following

keepcalm-and-follow-my-blog-keep-calmYou’re blogging…but are you reaching ALL of your audiences?  Building your blog’s audience is critical to your blog’s success–here are five ways to build your following:

1. Take advantage of existing email lists. You probably have an email database of for your organization or school. Why not repurpose blog content in the next email or e-newsletter to that audience? Tease these readers with a tweak of your blog headline and give them a link to your new blog (even ask them to subscribe so they can get each new post right in their email inbox).

2. Start with your own employees. Don’t forget, your employees are your best evangelists. Arm them with the information they need to share your blog posts with their friends, colleagues, and families. Maybe it’s a sample tweet or Facebook update along with a bit.ly link to the post. Or, maybe it’s a simple reminder on your intranet each week with that week’s posts. Either way, make sure you share blog posts regularly with your internal teams.

3. Take advantage of speaking engagements. Whether you speak at a conference or at a PTA meeting, you have an opportunity to market your blog. After all, all your speakers need to do is include the blog URL in the presentation deck and work a mention of it gently into his or her speech. Minimal effort with a potentially huge impact.

4. Insert the blog URL into your email signature. It’s simple, but you’re looking to build the blog into your comprehensive marketing approach. Keep in mind that by inserting your blog URL into your email different audiences will get a glimpse of your blog, including audiences—vendors, analysts, journalists, etc.—you may not have been targeting.

5. And…integrate your blog into ALL of your operations. I’m not simply talking about adding your blog to your website, but instead integrating your blog into your actual operations.  Beyond including a link to your blog in your email signature, include the URL on all organizational communications, meeting agendas (“Let’s continue to keep the lines of communications open—follow ABC Organization’s blog at www.abc.org!”), business cards, outgoing voicemail messages, and more.

Want more ideas?  Here are 16 LOW- and NO-cost ways to market your blog!

About Heather McGowan

Heather McGowan increases public confidence in public education and improves opportunities for non-profit organizations to succeed through proactive communication and marketing. She provides strategic marketing and communication services that exceed her clients’ unique goals and delivers results that motivate audiences to act, change, and/or otherwise change behaviors for a greater good.

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