About Sounding Board Marketing & Communications

Strategic Communications and Marketing Case StudiesSounding Board Marketing & Communications provides strategic marketing and communication services that exceed our clients’ unique goals and delivers results that motivate audiences to act, change, and/or otherwise change behaviors for a greater good.

Sounding Board is known for providing communication and marketing solutions that are creative, thoughtful, and drive positive results for our clients.

Mission: Sounding Board Marketing & Communication’s mission is to increase public confidence in public education and improve opportunities for education non-profit organizations to succeed through proactive communication and marketing.

Values: Sounding Board Marketing & Communications believes in collaboration, respect, professionalism, honesty and integrity, and delivering high quality results to every client.

Philosophy: A sounding board is something that amplifies someone’s voice. We amplify our clients’ stories through strategic messaging and positioning, so that their messages resonate with their audiences.

Sounding Board Marketing & Communications spends time listening to its clients, then brings forward ideas to address the client’s needs, collaborates with the client throughout the project, and develops and implements results-oriented, effective and successful strategies that bring measurable results and outcomes.

Heather McGowan, MA, APR- Principal and Owner

About Heather McGowanHeather McGowan (MA, APR) Principal and Owner of Sounding Board Marketing & Communications since 2009, has nearly 20 years of experience developing and executing effective and successful communications and marketing strategies for elected officials, education (K-12 and higher education), and non-profit organizations.

With a Masters Degree in Educational Leadership and Accreditation in Public Relations (APR), and as the daughter of a long-time school board trustee and wife of a public high school teacher, Heather—a former K-12 school district Public Information Officer — is passionate about advancing and supporting public education.  Heather also serves as an adjunct faculty member at William Jessup University, in their Digital Communication and Design degree program.

She founded Sounding Board Marketing & Communications because of her strong desire to increase public confidence in public education and to advance the work of non-profits that benefit students and education.

Heather has earned awards for her work, including the California School Public Relations Association’s Excellence in Communications Award and recognition from the Center for Digital Education for excellence in digital communications.

Heather is a member of the California School Public Relations Association, and previously served an its board as the Central California Regional Chair.

Service-oriented by nature, Heather has given back to the community in a variety of ways, including serving as the founding president of the Folsom Cordova Education Foundation, as a board member of the San Jose State University Alumni Association, on the Empire Oaks Elementary School PTA Board, as a table leader for her church’s women’s bible study, and a Girl Scout Troop Leader. Heather currently coordinates the middle school girls program at Lakeside Church, as well as serving as a group leader for elementary school students during the church’s annual Blitz program. She also serves as a team parent for her children’s various sports teams.

Heather lives and operates Sounding Board Marketing & Communications in Folsom with her husband, Chad, who is a high school teacher, and her three children, ages 15, 13, and 7.