Articles & Resources About Social Media

Social MediaSocial media’s exponential growth over the past few years, with 91% (and growing) adults accessing some type of social media per month means anyone can tweet, pin, comment, and post on just about any business or organization in the world (yes, even those without a social media presence!).

With more than 66% of adults online in America connected to one or more social platforms, there are incredible opportunities to get your organization’s news and information in front of your audiences! The tips posted in our Social Media blog are designed with education and non-profit organizations in mind so that you can harness the power of social media for your organization!

6 Easy Ways to Build Your Organization’s Social Media Following

Building your organization’s social media following is comprised of activities that should be part of your overall social media strategy, and occur on an ongoing basisRemember, relationship-building and nurturing is not a one-time activity!  These are six easy ways to build your organization’s social media following, which will, in turn, also build your social media presence.

1.    Cover the basics. Make sure the bios/profiles for your social media accounts are complete. They should include clear and concise descriptions of your organization, your organization’s logo and your website URL.

2.    Share the news — and make sure yours gets shared! Retweet and share posts from others that you are following. And make sure you have sharing buttons on your content (blogs, news posts on your website, and of course, on your social media accounts).

3.    Promote your social media presence. Add social media badges (icons) to your organization’s website, blog, email signature, on your business cards, in your storefront and in email marketing.

4.    Make sure your content is interesting, useful, and interactive. Use photos, videos, write about engaging topics that leverage your expertise, and find ways to interact with your followers.

5.    Provide some exclusive offers to your followers.  Whether you’re a school and you offer free spirit items to the “next 20 followers” that comment and share a photo that you post, or a non-profit, and you offer an exclusive discount on your next event to the “next 10 followers” that share/comment on your status update, make sure that you are asking your followers to take an action (or actions) that helps build your following and social media presence, while providing a valuable exclusive offer that builds your brand.

6.    Network in person and online! Go to Tweet Ups, networking events, and other events in your market niche (or, better yet, start your own networking event/Tweet Up for those in your niche!). Find and follow partners, donors, supporters and others that support your organization’s mission via social media searches.

Check out Sounding Board Marketing & Communications’s Savvy Social Media Guide and Video for more tips on how to harness the power of social media to advance your organization’s goals!  Need help with developing your organization’s social media strategy or presence?  Contact us for more information about our social media services.

5 Social Media Content Ideas Readers Love

One of the biggest mistakes that marketing and PR people (or those who wear that hat) make for their organizations is pumping out website and social media content that I roughly define as content that “makes their organization look good” but isn’t necessarily interesting to readers.

One of the biggest challenges of social media is developing constant content that compels followers to come back for more.

Many education and non-profit organizations are challenged to come up with ideas of how to create this type of content, so, using some inspiration from a recent ragan.com article highlighting 20 content ideas readers love (you can read them here).  I’ve narrowed down the list to just five content ideas that will resonate with your education and non-profit audiences:

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10 Ways to use Instagram and Pinterest to Market Your Organization

Photo-based Instagram and Pinterest have built followings based on the compelling, fun and interesting photos posted by users…and in Pinterest’s case, providing decorating, clothing and other sources of inspiration to its millions of users.

Corporations to small businesses are boosting their brand identities and expanding their reach using these free services…why can’t your district, COE or non-profit organization?  Your brand is about great programs that advance important outcomes—education, interventions to help students be successful, making learning fun, great teachers, great staff members, improving a social good, and more.  I’d be willing to bet that there are hundreds of photo opportunities each day.  And with Instagram’s availability on just Apple iOS and Android mobile phones, your photos are available to quickly build awareness and loyalty in a personalized approach.

Here are just a few tips* how you can use Instagram and Pinterest to take your organization’s marketing and communications to the next level.

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