Going the Extra Mile With Communications Helps Students and Families Reach For the Stars

Over the past few weeks, I have had the opportunity to discuss and provide counsel to a number of school principals regarding their school outreach approaches. These hardworking principals are busy, wear many hats, and have the success of their students at the core and purpose of what they do every single day.

It is in this work that I have noticed a few patterns….now, there are studies that will back up everything I have to say here, but I know that real world examples speak volumes to those who are seeking inspiration for their day to day work. So here it goes:

  • All principals are busy
  • The principals who take the time and make communication a priority see major gains in parent engagement, particularly with bilingual parents
  • The principals who try reaching out to parents, but give up when they don’t have enough participation are probably quitting too soon
  • Regular, positive two-way communications goes a long way in increasing trust and a positive school climate among parents and
  • Principals who are too busy to proactively communicate typically have more conflicts to resolve and have a more difficult time getting buy in, participation and support from parents and staff members on new initiatives.

stars-shootingSo, why wouldn’t you communicate? Why wouldn’t you take 30 extra minutes each week for home visits or to invite parents and students to meet with you in a positive environment?

Okay, for those of you who are more analytical, here are the studies that back up these thoughts: According to a 2006 National School Public Relations Association White Paper, How Strong Communication Contributes to Student and School Success: Parent and Family Involvement, the research is clear that communication plays an important role in the type and quality of parent/community involvement. In A New Wave of Evidence: The Impact of School, Family and Community Connections on Student Achievement, Anne Henderson and Karen Mapp examined 51 research studies conducted between 1993 and 2002 and found there is a positive and convincing relationship between family and community involvement and improved student academic achievement, including higher gradepoint averages and scores on standardized tests, more classes passed, higher enrollment in more challenging academic classes, better attendance and improved behavior at home and at school. This holds across families of all economic, racial/ethnic and educational backgrounds and for students at all ages

I can’t think of anything more difficult than climbing a mountain alone. What if you need someone to pull you up? What if someone can help find an easier path? The opportunities that come with communication and outreach are endless. You don’t have time not to do it.

About Heather McGowan

Heather McGowan increases public confidence in public education and improves opportunities for non-profit organizations to succeed through proactive communication and marketing. She provides strategic marketing and communication services that exceed her clients’ unique goals and delivers results that motivate audiences to act, change, and/or otherwise change behaviors for a greater good.

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