Photo-based Instagram and Pinterest have built followings based on the compelling, fun and interesting photos posted by users…and in Pinterest’s case, providing decorating, clothing and other sources of inspiration to its millions of users.
Corporations to small businesses are boosting their brand identities and expanding their reach using these free services…why can’t your district, COE or non-profit organization? Your brand is about great programs that advance important outcomes—education, interventions to help students be successful, making learning fun, great teachers, great staff members, improving a social good, and more. I’d be willing to bet that there are hundreds of photo opportunities each day. And with Instagram’s availability on just Apple iOS and Android mobile phones, your photos are available to quickly build awareness and loyalty in a personalized approach.
Here are just a few tips* how you can use Instagram and Pinterest to take your organization’s marketing and communications to the next level.
