Consider the following scenario: Your superintendent (or board) has asked you to develop a marketing strategy for two of your district’s schools. Each school has undergone amazing physical, programmatic and achievement improvements over the past year, yet they are still challenged by perception issues—people still think “gangster kids” go to these schools, and that they are underperforming schools. While you’ve successfully obtained a couple of positive stories in the media, these perception problems still persist. Your board thinks that some slick flyers and creatively designed posters will help attract more students. The parents of current students at the schools share that people keep their children away—and send them to the local charter or private school—because they don’t really know how well the students are performing. The mayor still describes these schools as being in disarray during his most recent state of the City address.
You’re thinking about the relationships…at least, you will be after reading today’s blog.
