30 Tweets in 30 Days

It might seem daunting to create a month’s worth of tweets, but really, when it comes down to it, so much of the content is already at your fingertips!  I’m a big believer in two things: 1) NOT reinventing the wheel (seriously, who has time to create new content for every online and/or print medium?!) and 2) message consistency.  Your audiences will read your organizations’ messages in a variety of different formats, and you will reach many (if not most) of your audience members in different ways–email, your organization’s website, social media, video, and any of your other communication mediums.  Therefore, you need to ensure that you are carrying your organization’s messages across each of your communication mediums.  

So, here are a few easy ways to create 30 tweets in 30 days:

  • Turn your organizational newsletter into an internal blog and give employees the ability to contribute. Link tweets to articles in the newsletter.
  • Identify which stories will be best shared via video—and work with students and other audience members on creating those videos.  Link teaser tweets to these videos.

Utilize the rule of thirds:

  • 1/3 of your content should promote your organization (calendar updates, board meetings, new student registration, other matters that are “organizational business”).  So, over 30 days, create 10 tweets that link to this information.
  • 1/3 of your content should be evidence of your organization supporting similar or like-minded businesses/organizations. Identify key partners that can help share your messages—and work with these partners on identifying which messages your organization will share.  Over 30 days, share 10 tweets that help leverage your partners’ news.
  • 1/3 of your content should be related to the “heart and soul” stories of your organization.  Find 10 ways to highlight how employees, students, and volunteers contribute to the mission of your organization.

Remember to time your content! Create a calendar that spells out what you’re going to say and when you’re going to say it, and align this calendar with organizational activities/initiatives.

For more inspiration, check out my blog post on “5 Social Media Content Ideas Readers Love” http://sounding-board.net/5-social-media-content-ideas-readers-love

About Heather McGowan

Heather McGowan increases public confidence in public education and improves opportunities for non-profit organizations to succeed through proactive communication and marketing. She provides strategic marketing and communication services that exceed her clients’ unique goals and delivers results that motivate audiences to act, change, and/or otherwise change behaviors for a greater good.

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